The Link Between Guerrilla Filmmaking & SEO Gorilla Tactics
Guerrilla filmmaking tactics has made it possible for many first time filmmakers to finish a smaller or no budget movie. Creative people have found a way to use whatever resources are available to get a movie done.
SEO Gorilla tactics operates with this same resourceful spirit, but can be applied to the marketing and promotion of a movie. It’s hard enough to finish a low or no budget movie and it’s equally tough to attract viewers without spending a lot of money.
I like to think of myself as a very grounded and realistic filmmaker. No matter how much a filmmaker would like to view their work as pure art that people should appreciate because they made it, a movie is a product that has to be marketed and promoted to grab viewers. I catch hell for expressing that from time to time. It’s just my opinion.
I know a couple of guerilla filmmakers that struggled and fought to finish their movies on a shoestring budget. Then they found themselves with no way to market and promote their work. It’s cool to be able to show family and friends your movie, but most filmmakers I have ever talked to hope for two things.
That as many people possible see their movie and they make money from it. Guerilla filmmakers are not independently wealthy. They need to make money off a movie to pay bills and hopefully make another one. That’s reality. Warm hugs and kudos does not help put food on the table. Later when a filmmaker hits it big they can do passion projects they do not need to make money from.
SEO Gorilla Tactics founder Tim Beachum is a creative soul by nature. He co-produced, acted in, and edited my first full-length feature Consignment. He followed up by editing my second full-length feature In With Thieves. After both movies were done I had no clear idea what to do next as far as marketing and promotion.
This is not an exact quote from Tim Beachum, but close enough. “We can use SEO gorilla tactics to spark a viral marketing campaign.” Then he went to work to get the word out online about both movies. He used social networks, viral video sites, and article submission outlets. These indie movies started to get attention and viewers responded in a major way.
I could see he was using the same approach guerilla filmmakers use to make a movie, but in this case he was focused on marketing and promoting. Tim is a good friend, so I can’t give out all his SEO tactics. I can say that SEO marketing and promotion of a movie is a blessing for filmmakers that do not have money to invest in a publicist, run commercials through a media buyer, or buy print ads in magazines. This is indie filmmaker Sid Kali typing CUT TO.
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