Deciding on the Best Lead Generation Form Length
Article by Ivana Lewis
Remember that the lead generation forms that you have on your website should be based on your organizational needs. Do not put too little or too much of the questions; you must know just what number of questions and what kind of questions you should include in your form for getting you the best results in lead generation.
Nowadays, it is difficult to get consumers part with their personal details and contact information online. Programs like the National Do Not Call registry have added to this problem. However, the scenario for business to business lead generation might not be that difficult as normally businesses are willing to part with information on their company for receiving detailed and accurate information in return. It is important to keep in mind that all busy people and business owners will not have the time to fill up complex forms, so ensure that the form asks easy questions and your website is user friendly.
Write the lead generation form content in such a manner that the questions in the form are all related to the call to action. Consumers should be called to action; make the content interesting and engaging. In case you have a customer oriented content which is focused on the advantages of filling out the form, it will be easier for you to ask your customers more questions without having to sacrifice your lead conversion.
The form length
Your customers will be interested to know what offer you are making and how they will be benefiting from it. The call to action should be planned in such a way that the incentive that you are offering appears to be worth the information you are asking from your prospects.
Ask questions that are essential for you to know on the original form. You may ask more questions once you have successfully developed a rapport with the customer for customizing their experience with your company. Do not overwhelm the consumer with questions; first offer them a reason to trust as well as like you.
Don’t ask questions if you are not going to use their answers for creating relevant content on the landing pages, offline communication and emails. In case you are creating HTML and text versions of your email newsletter, do not ask information on that in your forms.
If you have over a handful of questions on your lead generation form, you may use a completion status bar, graphic elements, and several other page layout methods for giving the form a shorter look. It is better to have one question per page along with the perfect visual effects rather than having 12 questions on a single page.
It is necessary to remember that a shorter and simpler business lead generation form has the capacity to produce more leads than the longer and complex forms. Also make sure that the metrics being tracked include how the leads are converting to sales apart from knowing how well the form gets leads.
The lead generation form should be well written and developed, as it is kind of the first step towards sales lead generation.
About the Author
Reputed call centers offer lead generation services to their business clients. Their copywriters can write the best lead generation form with the right set of questions.