Internet Marketing – Real Estate Lead Generation
Online Lead Generation Real Estate Agents need to take their online lead generation as a serious component in their over business development strategy. The real estate shift 2.0 is happening and it’s my prediction that it will change business development, customer service and interaction with your clients. I have created the 1-2-1 Business Development Formula for real estate agents and their real estate lead generation. The 1-2-1 Business Development Formula blends social media, blogging, SEO, marketing, prospecting and face to face appointments all in to one easy to remember and simple to implement formula.
The 1-2-1 Business Development Formula stands for 1 hour of content creation 2 hours of traditional prospecting, marketing, lead conversion, lead nurturing 1 face to face appointment Blogging For Real Estate Agents A big part of the 1-2-1 Business Development Strategy involves using blogging and content creation as a part of your real estate lead generation. Blogging gives you credibility, learning opportunities, the ability to create community, focus your message to a specific audience and become the local authority on real estate. By blogging also known as content marketing you have a much better chance of being found in the search engines. The search engines are looking for recent and relevant content. Social Media For Real Estate Agents There seems to be a lot of social media experts, social media gurus and social media rockstars out there right now.
They all seem to be claiming the same thing, they can help real estate agents and their real estate business without having to do the old school uncomfortable tactics of calling expireds or FSBOs. You might be hearing buzzwords like “engage” and “connect”. Just build the relationship online and business will flock to you. Hate to burst your social media bubble, but just because you know how to use the tools doesn’t mean you know how to utilize them to grow your real estate business. Learn how to identify what are the right tools for your real estate business: twitter, facebook, foursquare, gowalla etc. Identify where your audience is at and then implement a social media strategy that is alignment with your overall lead generation plan. Google Adwords and Facebook Ads For Real Estate Agents There is huge opportunity to use google adwords and facebook ads in your real estate lead generation plan. Using Pay Per Click Advertising is cost effective way to create awareness and generate leads online. Especially when you combine these forms of lead generation with your overall business development plan for your real estate business.
Using google adwords or facebook ads allow a potential home seller or home buyer to find you that is not in the social media space or using keywords on google to search that you do not rank for organically yet. Real estate agents should also look at how to best implement an effective, holistic facebook ad campaign with a facebook fanpage lead generation plan. If you are interested to read more details on real estate coaching and productivity tools then please visit our website productivityjunkies.com.
Darin Persinger is a 15 year veteran of the real estate industry, Founder of ProductivityJunkies.com, speaks around North America and using video in his business. For more details on real estate coaching and real estate lead generation please visit our website.